I was not seeking flame, but it was naive of me to not expect it, even in a sandbox community.
I am not sure why you believe it is a scam, seeing as how it launched over a year ago and has been growing steadily ever since.
Why has he come over all high and mighty? Who is it? Just a troll? Or a newbie killer?
Yes, just a troll. DR alliance does exist, and it is (or was) fairly powerful. This poster often impersonates a leader of DR to troll the Darkfall forums in an ongoing propaganda war. In particular he likes to include the player Roo Virtus in his posts. In this case he is actually impersonating Roo on these boards.
Somewhat comical, if you know the history behind it all, but there is no need for him to be trolling here.