I know people probably cry all the time about paying monthly, etc. But I really think that having to buy the game AND doing monthly is really hurting your community. My friend and I played this game for quite a while when we started, then we realized that the 'free to play' model is more like a trial so we considered paying to play. If we had just had to pay the $9.99 odds are we would have done it just to see how it was and play for a month and decide. Instead we have to hurdle a $30 charge ($20 if you take out the 'free' month) and odds are neither of us are going to do it. I'd love to play this game and I don't mind $9.99 a month, the game is fun and I know people need to eat, but is $20 extra worth losing potentially over $100 a year?
Obviously it's your game and you do what you like, but if you ever decide to take down that hurdle let me know and we'll be the first to sign up for a month of gaming glory!