Random Item Properties (Like in UO)
Item Insurance (Like in UO)
Random Dungeons and Quests (like in Dagerfall)
Lockable gates to you Towns (Like in Darkfall)
Mounts ..... Like in every game
Instanced Dungeons to keep the feel of an RPG without being ganked

Voice Chat related to distance from players Eg when you come close to players you can hear what they are saying in there mic and like wise. Based on (real life)

after we all built our uber towns then what.... End game things to do other than pvp
just throwing some ideas out for discustion if anyone has comments on these thing or has played these games and wants to add to the ideas.