It's same here! I was since 14h ago suppose to subscribe. It's a bit stupid you can download and patch the game before you actually have a subscribe up.
From the other forum sections you can probably see that there are some technical problems that need attention. I assume the developers try to deal with these problems first before they open the game to new customers.
Ugh, after getting the $40 I finally needed today, I rushed to the site, not only to find that I can't play today, ALSO I missed the free 2 1/2 months and the item by 1 day.... FML