Jordi said that he wanted balance, not for the game not to have PvP as a focus. It's a three stage cycle, and if you pull any of the three stages out it fails. Resources (limited, necessary items) to harvest, crafting to make use of the resources is obviously focused around combat as nearly every item you can make that has a use feeds into PvP, and PvP that focuses its efforts on territory control and obtaining/maintaining resources which takes you back to stage one.
At this point none of the stages works very well. Resources are plentiful and not rare at all, this makes crafting easy but pointless, and PvP is implemented but very very poorly and there is no point to it as there are plenty of resources for everyone. The framework of the cycle is there though. It just needs to be vastly built up for the game to become competetive in the market.