I've been waiting for the new lands to open since launch, so my camp was only temporary. I stopped playing after Jordi announced that it won't be opened up anytime soon.
What would bring me back ? New areas which are not flooded with abandoned totems. Cooking and agriculture would be nice too. And a much bigger focus on surviving...as in death without food or drink or clothes or shelter, which would give a reason for crafting/building stuffs.